Javier is a Senior Lecturer in the Department of Marketing, Retail and Tourism at the Manchester Metropolitan University Business School. His research interests lie at the intersection of Degrowth, Sustainability Marketing and Critical Marketing Studies. Javier’s work has been published in leading international journals, including the Journal of Consumer Research, Marketing Theory, Ecological Economics, Organization, and the Journal of Macromarketing.
About
Javier Lloveras
By: Javier Lloveras, Adam Marshall
What is the role of ‘sense of place’ discourses in anti-fracking struggles and can the degrowth movement learn anything from them? To understand the role of place in socio-ecological struggles it is important to move beyond the conventional view whereby places are reduced to physical locations. Instead, space becomes a place when actors ascribe physical locations with specific meanings, experiences, memories, emotions, and symbolic value. Human geographers refer to these socially constructed aspects of place as sense of place, which form the basis of collective (political) identities, cultures and practices.